Why does a wine come in one bottle style or another? What is the reason for a particular design? At some point most of us have probably asked ourselves these questions while contemplating a bottle of wine.
We might come up with an imaginary answer or develop our own theories, but we rarely ask the experts. In this post, we’d like to explain the design (and visual identity) of our Jean Leon wine range. Curious?
Until 2012 we had a very different visual identity, which long-time appreciators of the brand will remember. The design was inspired by the look of traditional French wines. Understated, classic and elegant.
As time went by and the industry changed, we decided to reassess our brand positioning along with our visual identity. We introduced the claim “A Man, A Time, A Wine” to emphasize the powerful storytelling behind the brand and the essence of our wines, which draws on three core concepts: the real-life figure, his historical context and his wines.
In addition, our labels now featured characteristics that identify and set us apart: French varieties, Single Vineyard Wine classification, organic farming certification, and the fact that we are pioneers in the production of Spanish Cabernet Sauvignons.
We also decided to add the words “Since 1963” to our logo as a way of highlighting when the winery was founded and how long it has been in existence. In terms of typography, our entire wine range is inspired by 1950s and 1960s Americana with clear references to the world of cinema.
Now that we’ve explained the cornerstone of our brand positioning and the subsequent restyling of our designs, we’ll give you a brief overview of the elements that differentiate our wine ranges:
3055: a number with a story
As daring and fresh as the three wines it represents: 3055 Chardonnay, 3055 Rosé and 3055 Merlot Petit-Verdot. Why 3055? Because it is a very meaningful and important number in Jean Leon’s life. 3055 was the number of his cab licence, one of the first jobs he got after arriving in New York.
Single Vineyard Wines: our most traditional range
We now move on to our most traditional wines, the ones with the longest history: our Single Vineyard Wine range. Vinya Le Havre, Vinya Palau and Vinya Gigi. The label on these three wines features an iconic photo of Jean Leon.
This is the first snapshot taken of him after reaching the US, and it marks the beginning of a new life and the culmination of two big dreams: opening one of the most exclusive restaurants in Hollywood and producing a wine range on a par with his select clientele.
As for Vinya La Scala Cabernet Sauvignon Gran Reserva, the label for each new vintage has always showcased the work of a renowned Catalan painter. As of the 2003 vintage, the artworks relate to the history of Jean Leon in some way.
A good example is the label for the 2007 vintage, which features a painting by Josep Martí Bofarull depicting the New York skyline.
Have we succeeded in answering the questions posed at the beginning of this post? We hope so. In any case, we’re here to answer any questions, talk about or discuss anything wine related with you – it would be our pleasure! 😉