The label on a bottle of wine is a determining factor, after the price, when choosing a wine. Not only does it provide information about the characteristics of the item, but it also guarantees that the wine presented has passed its respective quality controls.
The objective of wine labels is also to attract the consumers’ attention and convince them to buy the bottle. A wine label should communicate the attributes and values to be highlighted as well as to tell a story.
According to the report on the Spanish wine market by Wine Intelligence in 2021, the decision factors when buying wine are, in order of importance, the brands known to the consumer, the country of origin, aging and pairing possibilities.
At Jean Leon we pay special attention to the labelling of our wines, as each wine tells a different story.
Who is in charge of labelling and what tasks they perform during the process?
Raimon Romagosa has been in charge of labelling for more than 18 years. He explains that the process is not that long compared to other parts of the winemaking procedure.
It is more of an iterative and uncomplicated task. Although it is true that some bottles are more complicated when it comes to labelling, so they require more work. Others are quicker to prepare.
The most complex are the bottles from the “Experimental Wine” range and our Gran Reserva, Vinya La Scala. The latter is encased in wood, which in turn has another sleeve, and therefore requires more time to prepare.
The three main tasks in the labelling process are cleaning the bottles, labelling and, finally, boxing.
“I see my job as wrapping a present. The nicer it is and the more careful it is, the more the person who will receive it will like it”, Raimon mentions.
At what time of the year wine is labelled?
In order to understand what time of the year wine is labelled, we will have to analyse the process used to produce the wine.
It all starts with the pruning of the vines, which is the first step in the production of a good wine. The care of the vines will determine the grape production and the quality of the wine. With the grape havest we enter a crucial moment in the winemaking process, putting an end to the year’s work in the vineyard.
When the grapes enter the winery, fermentations begin and once they are finished barrels are filled, beginning a long and careful process.
When the wines in barrels are ready, it is the turn of the winemakers to taste each wine and determine the balance point. Tasting is a decisive process, as the winemakers will have to imagine how the wine will evolve in the bottle over the years. Once the blending is decided, the wine is bottled.
And finally, it comes the labelling. This is a process that can be carried out throughout the year. But the busiest period is usually towards the end of the year, between November and December, when the new vintages are launched and the Christmas campaign approaches.
Do all these labelling tasks have any influence on the wine?
The labelling tasks do not directly influence the wine, but they do influence the presentation. “During labelling, you can’t improve the wine, but you can improve the image and presentation,” Raimon explains.
What he pays attention to is basically that there are no imperfections (wrinkles, printing errors, that the capsules are correctly positioned…).
Each bottle has to be perfect. Without any roughness or bubbles. The label must be well centered. Sometimes the labels may come with a defect, so you always have to be on constant alert to detect these errors because the machine does not perceive them.
In the end, you have to pay attention to all the details to get everything right. Just as when we put the Gran Reserva in the wooden boxes, the label has to be facing up, and if the numbering can be correlative, all the better.
What can we find on Jean Leon wine labels?
All wine labels provide different information about the wine. In the case of the EU for more than 10 years, the labelling must contain the following information:
- Category of wine (appellation of origin)
- Volume of the product (in ml)
- Name of the bottler and address
- Total alcoholic strength (in %)
- Country of origin of the product
Moreover, wine labels are not only there to display the logo or a striking image, wine labels allow us to know other very interesting things about the product, its production and its different characteristics.
The bottle is dressed in the best way to attract people, to draw attention and finally to sell them.
Labelling is the end of the effort of a whole team. It is our letter of introduction, how we show ourselves to the world and how we want to be perceived. So every bottle must reach every customer flawlessly and without any defects, because when tasting the wine all expectations must be fulfilled.